PICOCARE is an FDA-approved Picosecond laser that can effectively treat different types of acne scars without causing Post Inflammatory HyperPigmentation. Acne, or what we Singaporeans often call ‘pimples,’ is the first sign that shadows the puberty period. As angry as teenagers can be, I think some acne are angrier. The boiling red angry ones that […]


Pores can cause problems such as acne and oily skin but did you know that they actually exist for a good reason? Pores provide a way for the body to flush out toxins, regulate temperature and moisturize dry skin. Without them, we wouldn’t be able to sweat and our bodies would overheat. That can be […]

If like me, you’ve always wished for a nicer looking nose or chin with a certain level of expectations, read on about Radiesse. A slight change in the nose and chin features of a face can either subtly or dramatically change its appearance. Don’t believe me? Stand in front of a mirror and push or […]

The day started out just like any other. Some were busy building castles in the sandbox while others were jostling for their turn at the swing and slides – summer was indeed in the air. But for four little girls it wasn’t just another day; it was more of a routine and they were getting restless. […]

“Don’t judge a book by its cover” – we’ve all heard that one before. With New Moon Inner Radiance Collagen Drink, you can now look the way you feel. Forever young! “Don’t judge a book by its cover” – we’ve all heard that one before. Though we shouldn’t judge people by or from their appearances, we […]

So we were talking about dimples in the office. I said, I have dimples too. No colleagues believed me as they were scrutinising my face. Then I squeezed my inner thighs and tummy. Cellulites and stretch marks are no laughing matter though. Do you know that cellulites happen to the youngest of us? My 4-year […]

The Tale of a Little Girl & her Castle Hand Dreams

Etude House’s Fairytale for its hand cream collection, My Castle Hand Cream. Because good things happen to good people. The sun was at its hottest in Etude Kingdom. A little girl was toiling in the field picking flowers to be sent to the factory. But she was getting tired and disheartened. She’s tired of the […]

We spoke to Joey Tnee, General Manager of Allure Beauty, a beauty saloon that focuses on eyebrow embroidery to find out some of the brand’s formula for success when it comes to customer engagement and loyalty. Looking good as they say, do present opportunities. And the business of Beauty has never looked better. The competition for a […]

One might assume it was a ghost town. The sky was deathly grey. The heavy smog was stifling the air and the river had turned into a bed of disgusting sticky tar. A mysterious disease has plagued Etude Kingdom. This dreadful outbreak sweeps and unleashes its fury upon the people of the land after nightfall. […]

Upon awakening, the little girl found herself lying on the front porch of her house. She got up hastily looking for her mother but she was nowhere to be found. Her heart sank. “It must have been a dream,” she thought to herself. Just then, a voice spoke to her. “Hello, my baby. It’s me […]

Her mother was holding her tiny hands as she woke up from her sleep. It was a good sleep and it’s been awhile since the little girl slept that long. Her mother leaned over, gave her a kiss on the forehead. “사랑해 (Saranghae),” she said. The little girl rubbed her bleary eyes and saw her […]

In a remote village on the outskirts of Etude Kingdom, there lived a little girl. She lives with her father, the baker. The tiny bakery he works in is also their house. Made up of coconut leaves and driftwood, the rickety structure long needed some improvements done but the baker’s age was fast catching up […]


Besides a good push up bra like Victoria Secret’s lingerie that squeezes and make your bosoms kiss each other the whole entire day, what other methods are there for an instant cleavage? Through the ages, the heave of a full-bosom has captured the imagination of both men and women. Drawing admiration (granted some may have […]


We’ve all been amazed by some of our favourite celebrities and their apparently flawless skin. But then again, that’s on celluloid (or film). These movers and shakers of the entertainment scene are not spared the effects of cellulite. A search and click on the World Wide Web is enough to show that no matter how […]


My motto in life is “Things always happen for a GOOD reason.” But not many people around me have the same mantra and in fact, because of this, I have earned the nickname “Mumbo Jumbo” by my friends. Yasminne Cheng thinks the same way. This Class 95 DJ is both a beauty and brawn. She […]


Is cosmetic tattoo the answer to waking up looking beautiful? Eyebrow tattooing is no longer just for older folks with sparse eyebrows but it is also becoming popular with the younger ladies too. What’s more, cosmetic tattooing now does not stop at the eyebrows. Eyeliner and lips tattoo are the rage now. And if you are one […]

etude house The Forgotten Princess

In the far yonder on the outskirts of the beautiful Etude Kingdom, there lived a little girl and her sick nana in a forgotten province. Being the breadwinner of her household, the little girl’s earnings are based on the amount of flowers and medicinal plants she painstakingly picks for the famous Etude Kingdom beauty line. […]


A slew of self-taken photos have literally taken over the world wide web! Selfie or selca, as they are known, have sprung up on our news feed in Facebook and Instagram like mushrooms after the rain. The rise in the popularity of selfies is nothing short of phenomenal but with every do-it-yourself fad, there is […]

“For 30 years I have preferred looking at my shadow than my reflection in the mirror…”

Muffin top. Thunder thighs. Saddle bags. It’s time we take control of our bodies and take out these negativities to the trash with bodywear. Truth be told, we do live in a superficial world. Terms like “muffin top”, “thunder thighs”, “saddle bags”, etc are often associated with a woman. Women everywhere, at one point of […]

If beauty is what you seek then beauty is what greets you at CeleVenus Wellness & Aesthetic Clinic. While the lush interior of this clinic seems apt and befitting of its prestigious address, the comfort it exudes is a welcomed respite from the hustle and bustle of a buzzing city outside. Dr. Dylan Chau, your […]

 In line with this current trend, Chanel has managed to coax her boyfriend Kelvin, to appear a “My Boyfriend Does My Makeup” video! The latest video trend that seems to be sweeping the internet on sites like YouTube and more is of online female celebrities or bloggers getting their makeup done by their significant other […]

Watch Chanel’s beauty review video on DHC’s makeup removal products – Deep Cleansing Oil, Make Off Sheet & Washing Powder. A leading and popular brand in skincare products is Japanese manufacturer DHC. Its line of products in particular its cleansing range, have always been the choice of consumers looking for affordable but effective products. DHC […]

It was a beautiful day in the land of Etude House. High above in the blue yonder, birds were singing merrily as they went about collecting cotton clouds to be used as ingredients for the many miracle beauty cures the land is known for. Meanwhile down below, deers and antelopes were grazing the land. Not […]

Heading under the knife for double eyelid surgery these days it seems is as common, socially accepted (and staple even). Single eyelids has been one of the top beauty concerns of both men and women. The pursuit for much more beautiful eyes has seen the rise in the number of cosmetic eye procedures. Suture blepharoplasty […]