The continual rise of yoga’s popularity is never more apparent than today. With stress levels at an all-time high globally, people need a form of respite to release and relieve unnecessary burden. For generations, yoga has been helping people attain better health and life. It has also helped people to discover newfound strength, perseverance and positivity. There […]

Your company is in a position to hire and you have been tasked to look for suitable candidates. Just about anyone can put up a job ad and they’ll be flooded with responses – indeed, that’s how it was like but not so these days. Today, potential employees are more well-informed, more aware of their […]

My First Acne Scar & Face Lifting Treatments Experience with EnerJet at Nu.Reflections Medical Aesthetics because Acne scars are just some of the most dreaded skin-related problems for me. They’re enough to leave even the strong woman in me feeling dejected and less confident. EnerJet is a needle-less treatment that addresses skin-related conditions such as acne scarring, stretch […]

So we were talking about dimples in the office. I said, I have dimples too. No colleagues believed me as they were scrutinising my face. Then I squeezed my inner thighs and tummy. Cellulites and stretch marks are no laughing matter though. Do you know that cellulites happen to the youngest of us? My 4-year […]

Just when I thought I’m destined to be an office chair potato and just about everything in the grocery list, I came across a product while doing some research for our Gossips column and it piqued my interest – Hula Hoops. Celebrities are dishing in onto this new exercise trend called Hulahooping and they are […]

Sara is our 4-year-old niece who’s been under our care since she discovered the joys (and to our relief!) of wearing diapers. Watching her grow, grasping and applying new knowledge and things she’s learnt is nothing short of inspiring and moving even. But seeing her take to commonplace objects such as park benches, safety railings […]

Soft Japanese Eyelash Extension at Lucieo Tokyo

Strand by strand, with so much tender loving care, by Meiko Mizuno at Lucieo Tokyo, a well-known Japanese eyelash extension salon from Omote-sando, Japan in Singapore. The Japanese are known to be meticulous and detailed. From their product packaging, product design to even their shop interiors, you know that you are getting a quality product if it is ‘Made in […]

Augmented Reality or AR- we’ve seen it in science fiction movies (or books even) and chances are, we’ve all been awed. These days, it’s not reserved for just the celluloid. Augmented Reality has become a real trend. And it’s no surprise. Imagine being able to try on clothes without physically having to put them on. That could […]

It’s reported that in the United States alone, O2O (Online-to-Offline) business growth outperformed the (now) more traditional e-commerce by a staggering 10 times! And that is just for the first quarter of 2014. O2O shopping business model is the use of online and mobile technology to drive offline sales. Consumers get to browse, buy or reserve their […]

In the sport of MMA (Mixed Martial Arts), it takes more than just skill and technical know-how to emerge victorious. Above all, it takes resilience and grit determination. The explosion of MMA over the years has presented opportunities for clothing brands, in particular, to reach out to more people aka consumers. In stand-up fighting, a […]

The Aesthetic and Beauty business is perhaps the most competitive industry and rightly so. After all, everyone wants to look good and the extent that some would go to achieve their aesthetic goals are boundless. But the returns for both consumers and service providers are as equally inexhaustible. Given this fierce and highly competitive climate […]

Yoga, as we all know and agree, is a holistic approach towards better self both for the mental and physical wellbeing. For generations, this ancient art has healed many people and has helped them attain a better and healthier life. Such is the influence of this mystic art of health and wellness. LAVA Yoga is a […]

Yoga. The term itself resonates calm, tranquility, balance and all the Zen aspects in Life. It’s widely acknowledged that yoga’s benefits extend beyond the physical. If that’s not enough for its stature, endorsements from athletes like Hope Solo, The New Zealand All-Blacks and celebrities like Sting, Lady Gaga and more certainly adds more shine to the gleam. Which explains the boom […]

Indeed, a 2013 State of the UK Fitness Industry Report showed that the UK health and fitness industry is valued at £3.92 billion. The sheer numbers of fitness clubs, gyms, yoga studios, online supplement stores and other health-related businesses in existence today, arguably seem to lend credibility to the adage. Meanwhile in the United States, the continuous rise […]

Everyday customers are enticed with offers aimed at their wallets. Cleverly crafted advertisements and marketing gimmicks can do plenty for an establishment in their efforts to make customers part with their money. But are special offers enough to warrant customer loyalty? The Food and Beverage (F&B) business is not for the weak willed. How many […]

Coffee drinking and cafe culture in general is prevalent across the globe. These days you don’t have to be hard pressed to find a coffee shop or a café when the need for a cuppa hits you; wherever you are as well. The abundance (and continual rise) of such establishments bring about fierce competitions, all […]

According to history, coffee drinking first made its appearance in the middle of the 15th century in the Sufi shrines of Mocha, Yemen. Back then, coffee was usually consumed during religious ceremonies and it was here that coffee seeds were first brewed and roasted. As the beans travelled to the far reaches of the world, […]

When someone mentions coffee shop, chances are the first thing that comes to your mind is a hot cuppa; brewed and blended to your satisfaction. But if you think coffee shops are just about coffee, think again. You’ll be surprise at what have been brewed and served over a cuppa joe throughout the history of […]

Upon awakening, the little girl found herself lying on the front porch of her house. She got up hastily looking for her mother but she was nowhere to be found. Her heart sank. “It must have been a dream,” she thought to herself. Just then, a voice spoke to her. “Hello, my baby. It’s me […]

Her mother was holding her tiny hands as she woke up from her sleep. It was a good sleep and it’s been awhile since the little girl slept that long. Her mother leaned over, gave her a kiss on the forehead. “사랑해 (Saranghae),” she said. The little girl rubbed her bleary eyes and saw her […]

In a remote village on the outskirts of Etude Kingdom, there lived a little girl. She lives with her father, the baker. The tiny bakery he works in is also their house. Made up of coconut leaves and driftwood, the rickety structure long needed some improvements done but the baker’s age was fast catching up […]

Handled copywriting for SingPost new parcel collection service, POPStation.