When someone mentions coffee shop, chances are the first thing that comes to your mind is a hot cuppa; brewed and blended to your satisfaction. But if you think coffee shops are just about coffee, think again. You’ll be surprise at what have been brewed and served over a cuppa joe throughout the history of mankind.
Coffee culture to put it simply, can be defined as social activities that involve coffee consumption. Coffee shops have been a social hub for artists, intellectuals, socialites and a host of other society class dating back to 14th Century Turkey
Over time some have become icons such as the Les Deux Magots, a Parisian café which today is a popular tourist attraction and Caffe Florian, Itlay’s oldest café located in Venice whose patrons have included the likes of Marcel Proust, Charles Dickens and arguably the most famous ladies-man in history, Giovanni Giacomo Casanova.
FRIENDS & Seinfeld: Being there for you at their local coffee shops
Such is the significance of coffee shops and coffee culture in our social history.
The examples mentioned are just 2 of the many coffee shops that have earned their place in history but perhaps the most popular coffee shop (as contentiously provoking as that statement may sound) of the modern times is Central Perk, located on a Los Angeles sound stage of the hugely popular American sitcom, FRIENDS.
Throughout the sitcom’s run, the coffee shop has been one of the principal premise where all 6 protagonists of the show would often congregate (in the case of Rachel and Joey, work even) and talk about anything under the social stratosphere. The popularity of Central Perk has even inspired several imitations.
In 2006, Iranian businessman Mojtaba Asadian started a Central Perk franchise, registering the name in 32 countries.
In Beijing, one die-hard fan of the sitcom has even opened a mini replica of the fictitious café complete with furnishings down to a tea (sic).
Coffee culture has indeed seen a rise in popularity in recent times, undeniably thanks to the success of American sitcoms like FRIENDS and Seinfeld; just to name a couple of examples. Asian soap dramas are not excluded as well!
Coffee Prince/The 1st Shop of Coffee Prince
Coffee Prince (also known as The 1st Shop of Coffee Prince) is a Korean TV series that revolves around the love life and dreams of four young people who meet together at a café. This popular Kdrama series has won awards in several categories including Best Actress (TV), Best Drama and more in Korea.
Singapore had a drama series that revolved around a café as well. 96°C Café was MediaCorp’s first transmedia project that was broadcasted back in 2013.
It’s not hard to find a coffee shop or café these days. Sometimes you can even find a whole row of them next to each other jostling for the attention and business of the consumer.
Given its rich history is not hard to fathom why coffee has continuously been a popular beverage of choice. And given its impact in the examples of various sitcoms and soap dramas based around coffee shops, it’s easy to understand why coffee culture has become part of our daily life.
Why coffee culture has become part of our daily life
Coffee, coffee shops and the coffee culture will always an integral part of our social and economic fabric.
The business of coffee shop is serious business hence, it’s necessary to stay at the forefront of information and technology to remain relevant and more importantly, competitive.
Who knows, your coffee shop or café might just make it into the annals of history one day.
Written for Consumer Strategist