Another project done for PONY International – WE ARE #THENEXTUS. This time, it involved the co-ordination of shoot, talent & crew in New York on top of copy, concept & everything else that we usually do.  

“Most of the time I’m focused on the athlete’s expression. To capture that moment when it articulates the essence of their sport.” Photographer Zamri Hassan’s presence often goes unnoticed but his work always draws attention. As an Action Sports photographer, he has refined the art of capturing the moment without impeding the action. His uncanny […]

When you meet the man, you’d understand why the term resilience is synonymous with his name – Arvind “The Juggernaut” Lalwani. In fact, there are hosts of other adjectives that are apt but they don’t matter because he’s one who’d rather walk the talk. Arvind’s journey into boxing began as an outlet to release his […]

“You should change your moniker to ​The Social Media​,” I said, which got his attention. He looked up from his phone and we both laughed. Being in fight sport, moments like these are always welcomed. Laughter, after all, goes a long way in soothing frayed nerves, easing tensions and erasing disappointments. For Syafiq Abdul Samad, […]